On has made a big splash in its relatively short existence, and now has the accolade of being the fastest growing running shoe brand in the world. Founded in 2010 by a three-time world duathalon champion and multiple Ironman winner Oliver Bernhard, together with his friends David Allemann and Casper Coppetti, […]

Onitsuka Tiger is one of the oldest shoe companies in Japan, tracing its history back to the formation of Onitsuka Co Ltd in 1949 when 32-year-old former military officer Kihachiro Onitsuka started his company with the hopes of raising postwar youth self-esteem through athletics. History[edit] Early days[edit] Onitsuka Tiger’s first […]

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Nike has been one of the most ostentatious and preening corporate actors in the Woke Olympics, leaning into ‘social justice’ causes, and shoveling cash at failed NFL quarterback Colin Kaepernick (along with others, like Disney).  The company built an entire heroism-centric ad campaign around Kaepernick, even empowering him to veto […]